Behind The Brand

It all started in 2020, the young founder sewed her own matching two piece set, which their first customers can remember the iconic luxe two piece, consisting of a cropped baby tee and flare pants in the same ribbed material, this was originally for just herself, but it fell popular amongst her friends as they also needed shorter length pants.

‘Shawty Fashion’ began.

Their first launch was a success and motivated the Shawty Fashion Sisters to continue producing matching two piece sets + baby tees. 

From 2020-2023 all screen prints and embroidery were made by the founders in Melbourne.

These sisters had gained a strong love for street wear in their wardrobe. With their sewing machine, they made personal touches to bring out their body shapes, adding final features to work with their body the best. This motivated them to make a brand behind this unique style genre and manufacturing process. Having developed a key eye and a passion for good quality street wear pieces, such as matching sets with wide leg pants that sit the way you want them to. 

A message a from the founder:

I want to empower people the way I empower myself: Street style. Let me guide your wardrobe with quality fabrics and designs that don’t fall out of trend. Thank you for your support we appreciate it. We now have partnered with Turkey to continue producing quality streetwear pieces, providing you with the best Melbourne Street Style, made ethically with love in Turkey.