Behind The Brand
In 2020, the founder created her own matching two-piece set, a cropped baby tee and flare pants, initially intended just for herself. However, it quickly gained popularity among her friends who also needed shorter length pants.
The founder and her sisters developed a deep love for streetwear but struggled to find petite options. They used their sewing machine to make personal adjustments, enhancing their wardrobe to better fit their body shapes. This passion and attention to detail inspired them to create their own brand.
From 2020-2023, Shawty Fashion became known for its screen-printed tracksuit sets, with all screen prints and embroidery details crafted by the founders in Melbourne, Australia.
Since 2023, Shawty Fashion has partnered with a Turkish clothing manufacturer, honoring their heritage while ensuring high-quality products and ethical production. They produce in small batches to minimize overconsumption in the textile industry.
"Let us guide your wardrobe with quality fabrics and designs that can last you a lifetime." - The Shawty Sisters